Consumer Traits and Behavior Paper

The practice of making a purchase or the influence of purchasing habits consists of several unseen processes. Most of these processes consist of consumer traits, social, psychological, decision, and behavior processes, which are in need of research. Organized study has gathered several theories and reasons concerning how, and why consumer traits and behavior have influence concerning the purchasing process. The consumer psychologist propose that each purchase made by consumers are in a number of ways influenced by components, such as cultural influences, psychological, and social processes, internal, and external factors. Consumers of today are demonstrating a desire for fresh products and services. Because of these desires, doors of opportunity are opened for consumers, marketing providers, and businesses to approve or disapprove new concepts. Organizations will need to conduct nationwide research concerning the consumer’s behavior, and his or her decision- making processes. The research will support a variety of roles and ideas for product development. A successful marketer understands the numerous causes, motivation, and influences of consumer purchasing. A psychological process occurs in the minds of individuals, and usually affects the individuals’ behavior. Concerning this topic, psychological process determines the consumer’s behavior. The team member will discuss three psychological processes, and three social processes. The team member will begin with psychological processes. Motivation: The internal force that encourages the consumer to take certain actions, Memory: Consumers use this process to store, acquire, retain, and retrieve information sometimes later. Perception: by perception, consumers interpret, and organize sensations that affect him or her, and important to his or her lives. A social process occurs in an individuals’ life or surroundings. An individuals’ social life may affect his or her patterns of behavior and interactions. Social influence processes include: Family and role influences: How individuals are raised and family roles often determine how he or she responds to the environment. Opinion leaders: Individuals are usually affected by those who influenced his or her life. Culture: Individuals may acquire similar or different interests, or likes. The importance of understanding consumer motivation will help businesses to develop marketing strategies that work. Businesses can communicate with his or her customer in ways that highlight his or her most valuable attributes. A successful business relies upon its capability to draw and keep customers, eager to buy goods and services at costs that will profit the business. Consumer perception explains how consumers and probable consumers view other companies, and his or her goods and service. Consumer perception becomes significant for a business because it can influence the customer’s behavior, which eventually affects the businesses profits. A variety of businesses spend huge quantities of capital to persuade customer awareness. Consumer perception can most times determine success or failure for a business. An example of this consists of an individual who own his or her restaurant, and the restaurant has a reputation for serving good food. The general perception would indicate that everyone should eat at this particular restaurant because it serves the best foods in town. This perception could boost revenue for the restaurant, but on the other hand if consumers had a negative perception about the restaurant, it could hinder profits. Consumer memory allows consumers to remember and identify information for future use. Therefore, memory plays an important role concerning the decision- making process of consumers, by moving his or her awareness and remembrance of marketing information. Consumers used information stored in his or her memory knowingly and unknowingly when making decisions. These decisions range from what brand and flavor of soda to drink or what manufacture, and type of car to purchase. By understanding these important processes marketers can better prepare to market new product and services to consumers.

Business Economics Essay

Table of Contents 1.INTRODUCTION 2.MAIN BODY 2.1THE NATURE OF RESOURCE COST STRUCTURE AND THE PRACTICAL SIGNIFICANCE OF DIFFERENT COSTS 2.2 THE FACTORS INFLUENCING OPTIMUM SIZE AND THE SIGNIFICANCE OF DEMAND AND SUPPLY RELATIONSHIPS 2.3UNDERSTANDING OF THE RELEVANCE AND LIMITATIONS OF ECONOMIC THEORY TO MANAGE DECISIONS 3.CONCLUSION 1.INTRODUCTION: From the economic perspective, there are a full range of wants from individuals, firms and government but there is only a few number of resources or factors of production such as land, labour, capital and enterprise. The raw material will come from land, taking the example of oil, gas. The labour relates to the individuals able to work. The capital covers machinery, computers, offices or shops for retail people. Enterprise will bring all of these factors together and allow them to produce goods and services in order to make a profit. This individual report will be identifying the nature of resource cost structure and the practical significance of different cost. It will also explain the factors influencing optimum size and the significance of demand and supply relationships. It will finally demonstrate an understanding of the relevance and limitations of economic theory to management decisions. 2.MAIN BODY: 2.1 ECONOMIC PERSPECTIVE IN ORDER TO RUN THE COMPANY EFFICIENTLY: Considering an example of project of creation of a manufacturing company based in the UK, the resources needed for the realisation of the project will be established before the start of the project. Knowing that any resource has a cost associate with it, identifying the resources needed, will lead to work towards establishing all costs for the whole project. Resource can be physical or virtual, but the report will be interested in the physical resources as skills are manifested in people, who are physical entities. Three types of resources have to be considered: People, materials and equipment. People can be skilled, semi-skilled and non-skilled. Materials,  tangible items such as steel, concrete, lights, wood, cables, paint required by the project. Equipment, everything used to bring all the materials together, for example, cranes, welding sets, computing time, mobile offices. It is also important to know how much m oney committed to spend at any point in time. 2.1.1The microeconomics perspectives: This focuses on the market behaviour of individual consumers and firms to help understand the decision making process of firms and households. This is at a level of individual buyer and individual seller, meaning demand and supply. How much to produce and how much to charge for it. The law of the demand is that the demand decreases when the price increases and the demand increases when the price decreases. Also more demand of a product results in an increase of the price the price of that product. (See graph below). 2.1.2The macroeconomics perspectives, focuses on the big picture of the national economy as a whole and provides a basic understanding of how things work in the business environment. The macrocosmic policy goals will be achieved by the monetary policy and the fiscal policy. The monetary policy is the management of the nation money supply, the decision of the interest rate and the banking system to promote economic growth, lower unemployment and inflation. 2.2The factors influencing optimum size and the significance of demand and supply relationship: The demand and the supply are two main concepts of the economy. Demand is what quantity of product or service the buyers need at a certain time at a precise price. The supply is the quantity the market can offer at that same time and price. The relationship between the quantity demanded and the price is the demand relationship and the relation between the supply and the price is the supply relationship. The price is a reflection of supply and demand. The law of demand: When the price of a product goes up, the quantity demanded of that product goes down. On the other hand, when the price of a product goes down, the  quantity demanded of that product goes up. The graph above shows that relationship between the demand and the price: p1 higher, Q1 smaller than Q2 and Q3. The law of supply: Unlike the law of the demand, the law of supply shows that at a higher price the supply increases. The producers supply more at a higher price to increase their revenue. The relationship between supply and price is shown in the graph above: at P3, price greater than P2 and P1, the corresponded quantity Q3 is greater than Q2 and Q1. 2.2ECONOMICS THEORY TO IMPROVE THE RUNNING OF THE COMPANY: 2.3THE COUNTRY OF EXPANSION OF THE COMPANY: 2.3.1Macroeconomic conditions of the country 2.3.2Current economic policy (fiscal and monetary) Report writing: 1. describe different aspects of business in order to run a company efficiently. Microeconomics and Macroeconomics perspectives 2.Explain using economics theory using real world examples 3. Company to be expanding internationally by opening a new manufacturing facility in a non-EU country a) Macroeconomic conditions of the country b) Current economic policy (fiscal and monetary)

Brilliant Public Speaking: An Informational Video

Brilliant Public Speaking Amber Owens BECOME/275 Business Communications and Critical Thinking August 5, 2014 Brilliant Public Speaking was a very informational video. I enjoyed hearing from each and every person In the video. Each person brought something new to the table and gave their view of public speaking. The one thing that stood out of my mind the most is how each and every one of them said to make the speech personal. One person said that facts are true, but stories sell.In other words make the speech something they want to hear. Don't bore them by constantly repeating the same thing and staying the same tone. This video tied In well with this week's topic because It shows how effectively to communicate when giving a speech in the workplace. The flare factor would be the practice I use. The reason I would use this practice Is because I want to make sure my audience stays focused on the subject at hand. I want them to see the passion and the drive that I have for the subject that I am liking about and presenting to them.I want them to stay excited with me, and as I get fired up, I want them to get fired up. Keeping people's attention is hard so when going with the flare practice you may not keep all their attention but you're sure at least to keep half the audience's attention. Just like one speaker said sex, drugs and rock and roll. That gets people's attention, and the began to want to know more about what you are saying. My advice to anyone giving a speech is to stick to the subject and be passionate about what you talk about.Make sure you have plenty of facts as we as personal stories to back your speech up. Relax, breathe and don't' talk too fast. People want to know what you are saying and why you are saying it. Make the speech fun yet informing so that the audience doesn't have time even to think about nodding off. Start strong and end strong, so the audience knows that you're still Just as passionate.

Dance Communicates Via the Human Body Essay Example | Topics and Well Written Essays - 1500 words

Dance Communicates Via the Human Body - Essay Example It offers undergraduate and post-graduate programmes in contemporary dance artist training and professional development (Laban website 2006). As for SDDC, since it was formed by Siobhan Davies in 1988, it has been Britain's flagship independent dance company (Siobhan Davies Dance Company website 2006). The company is primarily a dance production outfit, but it also focuses on professional development of dancers. Thus, SDDC holds activities such as workshops and masterclasses aimed at the higher level dance, music and visual arts students, educationalists and professionals (Siobhan Davies Dance Company website 2006). While the institutional nature of Laban and SDDC is not identical, the development of these companies illustrates that their general policy and direction are the same. For the past decade, both Laban and SDDC embrace the policy of enriching dance language through the diverse mix of performance (Laban website 2006, Siobhan Davies Dance Company website 2006). For instance, Laban encourages students to perform works that are experimental and defy traditional definitions. The Laban Theatre also presents work by companies as varied as The Cholmondeleys, Featherstonehaughs, Henri Oguike and Societas Raffaello Sanzio (Prospectus Introduction 2006). With regards to SDDC, it has moved away from presenting work in proscenium-arched theatres to different spaces. For example, since Plants and Ghosts in 2002, SDDC has used non-conventional performance areas such as an aircraft hanger, a gallery and a warehouse (Working with our audiences n.d.). The respective direction of Laban and SDDC also demonstrates a trend within British contemporary dance companies to encourage collaborative effort between different art forms and to design dance movements based on interactions across disciplines and passions. Recently, Laban and Trinity College of Music - two very distinctive specialists in their respective art forms - have merged to form Trinity Laban. Laban and Trinity relocated to the same quarter in South East London to facilitate conversations and collaborations between students of the two art forms (Prospectus Introduction 2006). In SDDC, works such as In Plain Clothes (2006), Bird Song (2004) and White Man Sleeps (2004) are clearly creations that attain new height due to Davies's exemplary choice of artistic and technical collaborators. Consider also, SDDC's successful commissioning of artists from different disciplines, including author Caryl Churchill and sound artist Max Eastley, to engage in extended periods of intensive r esearch with the company dancers (Working with our audience n.d.). In the realm of enriching the discourse about contemporary dance, British modern dance companies have embarked on sharing and extending their discoveries within and beyond the profession (Prospectus Introduction 2006). Consider, for example, Laban's ambitious programme of reaching out to the greater community and enriching the debate on dance through its varied publications. Laban regularly publishes the Dance Theatre Journal, which is UK's leading dance journal covering reviews on current thinking in dance and related art. Discourses in Dance, another journal published by Laban, has an international audience. It explores the rapidly expanding academic discipline of dance studies by addressing issues such as testing new methodologies and examining dance in relation to critical theories, cultural studies and cognate disciplines.     Ã‚  

Business Ethics Research Paper Example | Topics and Well Written Essays - 1500 words

Business Ethics - Research Paper Example An exemplification of this structure exists with respect to the way in which joint oversight is shared between teams and continual peer review is practiced. Essentially, David Pinder established this organizational structure as a means of ensuring that a certain individual or group of individuals did not have total and complete oversight with respect to the way in which projects were accomplished and work was performed (XIAOJUN 383). By diversifying the overall level of the review and overview process, he was able to effectively ensure that a further level of ethical standard was implemented within the firm and individuals were held accountable for all decisions that were made. Additionally, even though this structure is of course evident, other business leaders would have been satisfied with the ethical norms and standards that have thus far been put forward. However, in David’s case, he was specifically interested in promoting an even further level of ethics by ensuring that he maintained an open door policy that would allow stakeholders to discuss pertinent issues with him at any time; should they feel they are relevant to the continued success of the firm or their continued happiness as an employee. In terms of the actual steps that David Pinder has taken in order to ensure that an ethical culture is established, it should be understood by the reader that the immediate establishment of vision and philosophy, as well as ground rules and expectations for how employees understood their roles and responsibilities with the central element of establishing the steps that ensured this ethical culture. Essentially, the priorities that were established prior to any work being performed were concentric upon respect, dignity, happiness, and engagement (Li et al. 830). As can be noted, none of these are concentric on profit. The establishment of vision and

What is considered as Essay Example | Topics and Well Written Essays - 3500 words

What is considered as - Essay Example For someone keen in film studies, it’s clear that the few chosen characteristics of cult cinema are often in opposition with those of mainstream cinema as well as the differences in their audience. Irrespective of the different opinions in theorizing cult cinema, several of its features are inarguable; a cult film is defined through a sub cultural ideology, which marks it to exist in opposition to the mainstream because of their niche appeal, and composed of identifiable textual divergence. Besides their nature to appeal to viewers’ subversive instincts, the sense of nonconformity and irrationality in the film, Bentley-Baker reiterates Corrigan and White depiction of cult films as â€Å"ephemeral or non commercial films that, despite their lack of traditional cultural value, have survived to yield fascinating glimpses of the past† (2010). Some consider it a private genre with egregiously eccentric characters, often featured for exhibition at odd hours like midnight and known to trigger passionate attachments. Criteria set to establish cult films entail marginality, violation of boundaries (transgression), composed of iconography and cause self identified audience group among others. The popular genre of horror films together with fantasy and science fiction films are the few that lend themselves for the treatment of cult cinema. Based on the newly formed idealist and dystopian characteristics of horror films, especially the slasher sub genre, they have acted as the intersection with, or a vehicle in production of cult films. Looking into it, you will establish that most modern directors and film makers began with mastery of horror movies, before graduating in cult film makers. Slasher films which gained popularity from the 80s is composed of generative storylines involving psychopathic killers trailing on selective victims, has formulaic portrayals of violence, drenched in taboos and with

The Life of Christ Research Paper Example | Topics and Well Written Essays - 2250 words

The Life of Christ - Research Paper Example In the verse of evangelist we are not told that the angelic songs were heard by any other group except the shepherd that was grazing that night. The saviors’ ancestress, Ruth was in the same field where the same shepherds were guarding their flock from wild animals, she was sick at heart among the foreign corn (Farrar 1). David, the youngest son of a large family had followed the sheep and suddenly hears of the great news about the Christ Jesus being born amongst the irrelevance of a world lifeless of its liberation there was angel’s assembly of heavenly host praising God and saying Glory to God and there be peace on earth among men of good will. It might have been expected that Christian goodness could protect the rude grotto of shepherds in the minds of the church but instead the chapel of the herald angel is a â€Å"mere rude tomb† (Farrar 2). The poverty of chapel matches well with the humble toil of those whose happy vision is intended to remember. In the te mple, only four of our lords beginning are narrated by gospel, the circumcision, and the presentation in the temple, the visit of magicians and the flight into the Egypt. Fist two occurs in St. Mathew and no single particular can be pointed out in which the two narratives are necessary contradictory. Its only since in the dawn of Christian children are surrounded with romance. The exact order of the eighth day after the birth of (Luke i.59; 21) the purification was thirty-three days after the circumcision (Lev xii 4) The narrative of the visit of magician recorded in the second chapter of St. Mathew is of the deepest interest in the history of Christianity. The facts of the gospel are brought together with Jewish believes. This furnishes us with the new confirmation of our faith. After the wise had offered their gifts they would naturally have returned to Herod but being warned they returned to their own land another way. We don’t find further traces of their existence but th eir visit led to very memorable events (Farrar 5). Physical geographical of Palestine is perhaps more distinctly marked than that of any other country in the world the country character from north to south may be represented by four parallel bands, the Sea-board, the Hill country, the Jordan valley, and the Trans-Jordanian range. The country hill, which thus occupies the space between the low maritime plain and the deep Jordan valley, falls into two great masses, the continuity of the low mountain-range being broken by the plain of Jezreel (Farrar 6). Even as there is one hemisphere of the lunar surface on which, in its entirety, no human eye has ever gazed, while at the same time the moon's freedoms enable us the estimation of its general character and appearance. This is therefore is one large portion of our the Lord's life of which there is no full record; yet such suggestions are, as it were, given to us of its outer edge, and from this, we are able to understand the nature of t he whole. Again, when the moon is in arched, a few bright points are visible through the telescope upon its illuminated part; those bright points are mountain peaks, so lofty that they catch the sunlight. One such point of glory and majesty is revealed to us in the otherwise unknown region of Christ's youthful years, and it is sufficient to provide us with a real vision into that entire portion of His life. In modern language we should call it a story of the Savior's confirmation (Farrar

The Externalities of Education Essay Example | Topics and Well Written Essays - 500 words - 4

The Externalities of Education - Essay Example Educational organizations pose a highly educated workforce and it lies in both public institutions. This workforce produces a quality education which develops future workforce with much higher quality for both the organizations. Therefore, quality education helps the people to be equipped to handle multitasking job through being expert in multiple areas. Higher income level in the society is another important positive externality of public institutions. Public education basically helps students from lower income family to get educated by much less educational cost. If a student has eager to learn then he or she can be highly educated from public education and earn good amount of money in future. It helps the student from lower income family to financially support their family members in near future. Higher income means less people need government’s assistance in terms of monetary benefit and subsidies to the lower income level people in the society. Higher income especially in the families of lower income currently result overall development in an economy. Per capita income will grow easily, more job opportunities will come and people will easily get job and the organizations can easily access efficient expertise according their requirements. Socio cultural diversity in the society is the third positive externality of public education. In public educational places, there are people from different races, cultures and backgrounds etc. Kids and youths learn in the public education environment how to coexist with their classmates. This learning from the education environment will carry into the organizations where they have to work with people from different culture, different attitude and behavior also and even from people from different countries. Therefore, a person learn tolerant and understanding of different people around hem even in the education places or may be in the society and the workplaces

Financial Report Essay Example | Topics and Well Written Essays - 1500 words - 1

Financial Report - Essay Example The objectives of this financial report comparison of the two companies are to enable us to find out the performance of each of the two companies in their markets of operations. This will be done through the comparison and interpretation of financial ratios, which will inform the decisions as to whether in the company an employee can be rewarded, decisions of borrowing or not as well as when the companies are due for expansion and so forth. This is all done through financial analysis, which is the selection, evaluation, and interpretation of Financial data along with other pertinent information to assist in investment and financial decision making.This analysis will involve the calculation, presentation, and interpretation of the financial ratios of both companies. The ratios to be considered will be grouped in terms of Liquidity Ratios, Profitability ratios, Activity Ratios, Financial Leverage ratios and Shareholders ratios. The liquidity ratios will provide information about the tw o companies to meet their short term and immediate obligations. On the other hand, profitability ratios provide the amount of income by each company of the sales they make. Activity ratios will show the stakeholders of the companies on the company’s ability to manage its assets efficiently hence its ability to operate into the future. There is also the Financial Leverage ratio, which provides information on the company’s degree of commitment to its fixed financial obligations and their ability to satisfy such obligations. Lastly, we will look at the shareholders ratios of the two companies, which are aimed at describing to the shareholders the company’s financial position in terms of the amounts per share of stock, held by the owners of the company (Kingfisher plc - Investors & Media - Results & presentations - Preliminary results for the year ended 28 January 2012. (2013, March 3).

Unit VIII Essay Example | Topics and Well Written Essays - 1250 words

Unit VIII - Essay Example This agreement was anti-competitive because it stated that BRG and HBJ would not compete in Georgia. Furthermore, this had an impact on interstate commerce as the price of the course increased substantially in Georgia. The Food and Drug Administration (FDA) is responsible for ensuring that the food that reaches the public is fit for consumption. In order to ensure this, the institute is authorized to conduct regular inspections on different food and drug related companies. FDA has the right to prohibit any food that may contain traces of filth; even when the filth is not found in the food, FDA has the right to prohibit adulterated food that is manufactured or packaged in unsanitary conditions (Cheeseman, 2013). Gel Spice is guilty of selling adulterated food to the people and should be charged for this activity. Gel Spice filed a motion that FDA conducted the investigations in bad faith when they found contaminated food during their first inspection. However, this was a weak claim given the fact that Gel Spice continued to sell unsanitary food to the public despite being aware of the conditions. The doctrine of Adverse Possession states that another person may acquire the rights to a property if he gains possession of the land for over a period of twenty years. However, the possession would only be complete if certain conditions are met. Adverse Possession occurs when rights to a property are acquired through continuous, hostile, open, actual and exclusive conditions (Cheeseman, 2013). In the case, Witt V. Miller, the Witts claimed that they had acquired rights to the property through adverse possession. They had been occupying the land for nearly twenty years. However, all the conditions of adverse possession have not been met. The occupancy was not hostile. Also when the Shaughnesseys sold the property to the Millers, they were not aware of this possession, therefore it was not open. The Witts would have to clear the land because this specific

Global Human Resource Management Essay Example | Topics and Well Written Essays - 2000 words

Global Human Resource Management - Essay Example The manner in which an organization will use its resources to achieve competitive advantage in the larger environment is defined by strategies. Formulation of strategies and process of management analyzes opportunities and threats in business and resource breaches. Existing values and philosophy of management will also be analyzed. The success of an organization depends on how strategies are formulated and pursued. These strategies should take advantage of the prospects outside, minimize the effect of threats from outside and capitalize on strengths from inside the organization. An organization that has intentions to expand its operations into the international markets should base on the accurate competence. Right competence is necessary so that the organization is relevant in the international markets. An organization should also understand the target markets priorities together with the challenges involved into the environments of the international markets. In response, the organiz ation should develop strategies that would make it a decipherable player in the international stage. This paper sought to locate to locate the staffing strategies and supporting aspects in internalization of organizations in the automobile industry, using the BMW group as a case study. To sum up, the data analyzed identified various staffing strategies that organizations employ to ensure successful process of internalization. The strategies are market dominance position strategy, business models strategy, mode of entry strategy and opportunism on government policies. Organizations are about people and not strategy, structures or systems. Organizations adapt their human resource management practices for successful strategies execution so as to survive and grow in the international markets. International human resource field has been a focus of all business organizations and its

Having Our Say Essay Example for Free

Having Our Say Essay Sarah and Bessie Delany were extraordinary women. They were very intelligent, kind, yet feisty women. Sarah and Bessie Delany were very close sisters and lived to be one hundred and four and one hundred and nine years of age. The Delany sisters were able to live long because of the way they lived their life. Over all these two women lived a good life and had two loving, caring, and wise parents to help who they have become in our American history, but life for The Delany sisters was not always easy they faced many hardships to have the respect they do today. In the book Having Our Say The Delany Sisters’ First 100 Years The Delany sisters faced many challenges because they were sheltered, educated and black African American females. The Delany sisters grew up at Saint Augustine’s school in Raleigh, NC. The Delany family was a very religious family and tried to follow all the rules to living a good sinful life (56, 57). Being in their early twenties the Delany sisters world only consist of Saint Aug’s college and downtown Raleigh. They only have visited two places Yak, Virginia and Fernandina, Florida (115). Henry Delany; the sisters’ father was the first elected African American bishop of the Episcopal churches (3). Therefore the Delany children were look highly upon and the Delany sisters were very sheltered growing up. Bessie talked about how sheltered and clueless she and Sadie were when she made the statement, Our childhood years were so protected, we didn’t have but the vaguest notion of what sex. We had a neighbor who said to us once, â€Å"You girls are so green, it’s no wonder those cows don’t mistake you for grass and gobble you up. † (84). The Delany sisters didn’t live like normal kids. They help raise their seven younger brother and sisters, and wasn’t aloud to go anywhere off Saint Aug’s campus without supervision. Living in the city of Raleigh when the Delany sisters became young women in their mid twenties they eventually moved to New York after visiting a few time. The two sisters were afraid and didn’t know how to talk to men without feeling uncomfortable they were very educated and disciplined, but when it came to having streets smarts they lack a lot of that (111). Sadie had one guy friend name frank who took liking to her and her father was not very fond of him and forbidden Sadie from seeing him again. Bessie said â€Å"I suppose Lemuel and Papa thought they were doing the right thing by Sadie, forbidding her to see frank anymore, but I don’t think was right. She was a grown woman. She should have had a say† (121). The Delany sisters turned out fine, but if they weren’t so sheltered life could have gone a little smoother for them. In the early 1900’s it was very rare for any African Americans to have any education beyond high school. All the Delany children went to college and got the education. Sadie Delany graduated from Saint Aug in 1910 and in the same year got her first teaching job working for Wake County public schools in North Carolina (112,113). A few years later Bessie graduated from Saint Aug’s and got a job just like her sister in Boardman, NC. In 1913 Bessie went to Brunswick, GA to teach at an Episcopal school for African American children (130). In 1915 the Delany sisters took their first trip to New York City and fell in love with the big city (139). The Delany sisters moved there in to further there education. Sadie faced problems when she started school in New York. Sadie said I had a difficult time at first, because I really had to scramble in courses like chemistry. That was a problem for a lot of colored students. Often, our early training was not as good as the white students’ because colored schools had no money. (149) Many whites labeled blacks as â€Å"dumb†. Sadie didn’t get a grade that she deserved in her chemistry class, and the teacher was discriminating against her. The Delany sisters had to prove that they were capable of learning and succeeding just as much as white people were, and it was already hard for them because they were black, but being a black female made it almost impossible to be taken seriously. Being a black person in America was hard living and worse being black and living in the south than anywhere else especially after the Jim Crow laws were passed. The Delany sisters took trips often to the drug store Bessie said â€Å"I was not a crying child, except when it came to being treated badly because of my race, like when they wouldn’t serve us at the drug store counter† (105). Being a black female back in that time they received worse disrespects than just being a black male. But if there were blacks that were lighter skinned they were treated somewhat better because they were close to looking white. Bessie said â€Å"To be lighter-skinned was more desirable If you were very dark skinned you were looked down upon. We saw in our own family that people treated the lighter-skinned children better†. (106) Throughout the Delany sisters life they have had to go through the constant disrespect of race and discrimination. Having gone what the Delany sister went through they became wonderful, courageous, educated women. All the struggle they went through made them stronger and how they lived their life helped them live for as long as they did to tell their life obstacles and achievements.

A Study On Culture And Nursing

A Study On Culture And Nursing To be able to be provide sufficient nursing care to all, nurses must understand and demonstrate culture respect and awareness. Nurses and all health care professionals must demonstrate cultural competency, cultural sensitivity. The health care system is a cultural diverse area that all health care professionals must utilise and thoroughly understand to be able to provide reliable care to all individuals no matter their race, age, sex and background. Nurses must understand that different cultures have different customs and beliefs and nurses must know how to provide correct nursing care to these different individuals. Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, roles, relations, and possessions acquired by a group of people in the course of generations through individuals and groups. Culture can be a system of knowledge shared by a small or large group of people. A culture can be a is a way of life of a group of people-their behaviours, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next, this is the way of their life. Today when people move across continents with the help of technology their culture and heritage moves along with them. Almost each and every continent is populated with people from different nations who have diverse traditions and cultures. So knowledge of health traditions and culture plays a vital role in nursing. People from different cultures have a unique view on health and illness. Culture specific care is a essential skill to the all nurses, as Australia continues to consist of many immigrants who have become assimilated into one culture. Cultural diversity is a challenge for community nurses and can present many difficulties in the provision of quality nursing care and in achieving the best possible health care outcomes. (Contemporary Nurse Journal 1992-2010) Gathering accurate information on the cultural diversity of the client group is the key to planning for quality nursing care for culturally diverse clients. By investigating service use and health trends, it may be possible to identify issues relevant to particular language or cultural groups. This may also indicate a need to develop new strategies tailored to certain cultural groups or target interventions to tackle specific health and welfare issues.'(Government Department of Human Services 2006) The responsiveness of an health care professionals to the communities and/or cultural groups it helps can be greatly effected by developing and maintaining a culturally diverse and aware workforce. Employing nurses who speak other languages or have experience and understanding of other cultures can be an important for improving an health organisations awareness and sensitivity to different cultures. Cultural awareness training for staff can raise consciousness of cultural issues more broadly and contribute significantly to improved service delivery. (Government Department of Human Services 2006) To be culturally competent a nurse needs to understand their own cultural and world views and those of the patient, and nurses need to avoided stereotyping to the scientific cultural area. Cultural competence is obtaining cultural information and then applying that knowledge. Cultural awareness allows nurses to see the entire picture and improves the quality of care and health outcomes. Adapting to different cultural beliefs and practices requires flexibility and a respect for others view points. Cultural competence means to really listen to the patient, to find out and learn about the patients beliefs of health and illness. To provide culturally appropriate care we need to know and   to understand culturally influenced health behaviours. (culturediversity.org. 1997-2008) In Australia nurses dont have to travel to far to encounter a lot of cultural differences, such as ethnic customs, traditions and beliefs. To be culturally competent the nurse needs to learn how to mix a little cultural understanding with the nursing care they offer. Perceptions of illness and disease and there causes varies by different cultures, these individual preferences affect the approaches to health care.  Culture also influences how people seek health care and how they behave toward health care providers. How nurses care for patients and how patients respond to this care is greatly influenced by culture. Health care professionals must have the ability and knowledge to communicate and   to understand all health behaviours influenced by culture. Cultural competence requires nurses to have an awareness of the fact that there are many different belief systems.  The beliefs that different cultures may have about health care and sometimes their aversion to it, may be difficult for some nurses to understand but all health care professionals must understand that nurses dont need to understand these beliefs completely, but need to respect and show some understanding and a willingness to learn. Drawbacks to cultural sensitivity can include stereotyping, discrimination, racism, and prejudice.   There may be situations in which some nurses may show a lack of sensitivity without realising it or intending to offend someone. Nurses should never make assumptions about individuals and their beliefs.   Nurses should ask questions about cultural practices in a professional and thoughtful manner if they dont fully understand the culture. Show respect for the patients support group, whether it is family, friends, religious leaders etc. Understanding where men and women fit in the patients culture is necessary, in some cultures, the oldest male is the decision-maker for the rest of the family, even with regards to treatment decisions. All nurses must make an effort to gain the patients trust and develop a rapport. Cultural competence is the ability to provide effective care for clients who come from different cultures. It requires sensitivity and effective communication, both verbally and non-verbally. (nursetogether.edu.au 2009) In conclusion nurses as a whole need to be culturally diverse in the way the provide quality health care. They need to understand that all patients are different and they will all need different nursing care to fit their culture. Nurses need to respect, understand and learn from different people about their different cultures. Nurses must not be racist, discriminatory or show any prejudice to any patient about their culture, just because it isnt the same as the nurses doesnt mean that it is wrong. The Australian Health care system is culturally diverse so all health care professionals need to uphold a high standard of care to all know matter their culture and if cultural awareness and understanding is administered nurses can provide a holistic approach to health care.

Influence of Race in 2014 Senator Elections

Influence of Race in 2014 Senator Elections Introduction: Most people who have been disadvantaged because of racial issues are the blacks. For example, in the 18th and 19th century, they were not allowed to vote or engage in any political activity. This is mostly contributed to the perception that the whites had regarding the black people during the slave age. During the period of slavery, black people were viewed as properties, and they did not have any legal and political rights[1]. By 1869, following the end of the civil war, there were numerous debates concerning the rights of slaves, in the American political process[2]. This led to the enactment of the Fifteenth Amendment, which was ratified in 1870. This amendment made it illegal for the state or federal government to prevent anybody from voting or participating in the political process, based on their color, race, or condition of servitude[3]. By carefully analyzing this law, it is possible to denote that the intention of the congress was to promote equal political participation, amongst the various communities, residing in United States. The greatest breakthrough, in preventing racism in political process came with the enactment of the 1965 Voting Rights Act[4]. This act prohibited the state or federal government from preventing an individual from participating in the political process, based on their race, gender, or even religion. Furthermore, it created institutions that could oversee elections, in areas where there is discrimination, and it banned the language screening tests that candidates had to pass, before being allowed to participate in the political process[5]. This paper seeks to analyze whether race played a crucial factor, in determining the results of the senatorial elections of 2014. York. In this election, John Liu an Asian ran against Tony Avella, a Caucasian. The two were both democrats; however, Avella was part of the Independent Democratic Conference Party. This paper takes a stand that the elections that pitted John Liu and Tony Avella were not influenced by race. Background Information: John Chun Liu was born in the year 1967, in Taiwan. At the age of five years, John Chun Liu, together with his parents migrated to United States, and they lived in the city of New York. He was enrolled in the public schools governed and managed by the State Government. John Chun Liu attended his primary education at Queens School, and secondary education at Bronx High School[6]. This was in the year 1985. Mr. Liu attended Binghamton University, and he did a course in mathematical physics. He was also a student’s activists, believing in the advancement of students rights. This included the right to getting quality education, and fair fees[7]. This made him rise to the position of the vice president for the school’s student association[8]. Mr. John Chun Liu worked as a manager, for the auditing firm, PricewaterhouseCoopers, and he was also the President of North Flushing Civic Association[9]. This is before he was elected to the city council of New York. Liu managed to se rve the New York City Council, and he represented district 20. He was elected to the council in the year 2001, to represent the region of Northeast Queens. He was subsequently re-elected, in the elections of 2003, and that of 2005. Between the periods of January 2010, to December 2013, John Chun Liu served as the comptroller of the city of New York. He also unsuccessfully viewed for the position of the mayor of New York, in the elections of 2013[10]. In 2014, Mr. Liu contested for a senatorial position against Tony Avella. Tony Avella was born in the year 1951, and he is currently a Democratic State Senator. He comes from the 11th Senate district of New York. Tony Avella served as a member of the city council of New York, between the periods of 2002, to the periods of 2009. He managed to represents the 19th council district, which served the districts of Whitestone, Floral Park, Douglaston, Little Neck, College Point, etc. At the city council of New York, Avella served at six subcommittees, and this includes committee on building and housing, higher education, veterans, land use, fire and criminal justice, and zoning and franchises. He is an Italian-American, and he is the founder of the Italian-American Caucus. For purposes of contesting for the mayoral elections of 2009, Mr. Avella did not defend his municipal seat in 2009. His campaigning platform was on animal rights, and against over-development. However, he was not successful in these mayoral elections, and he was defeated by Bill Thompson. Avell a is a graduate of the Hunter College, and a resident of the Queens region. He first contested for the state senate in 2010, defeating Frank Padavan. In 2014, Tony Avella and John Liu contested for a democratic nomination for the state senatorial seat of State Senate District II. There were no republicans seeking this seat[11]. Methodology: The 2014 New York Senatorial elections in the District II were tightly contested by John Liu and Tony Avella. This election was very tight, and there were a variety of issues that affected the outcome of the elections. It is important to explain that these two people were both democrats, and hence the competition was a primary, in which the Democratic Party was seeking a candidate to sponsor for this senatorial seat. Furthermore, there wasn’t any republican challenger. This means that the bearer of the democratic flag, as the representative of the party, was sure to win the elections. It is based on this fact, that the race was tightly contested between Mr. Liu and Mr. Avella. During the primary campaigns, Mr. Avella leveled a series of accusations against Mr. Liu. Some of these accusations touched on his activities, when he served as the Comptroller of the City of New York[12]. For example, one of the criticisms, leveled against Mr. Liu, was based on the fact that he owed the city of New York, some 500,000 dollars in fines. This is in respect to hanging campaign posters, during the time when he was running for the seat of the New York City Comptroller. These campaign posters were illegally placed. Furthermore, two of the campaign workers of Mr. John Liu were convicted in 2013, for purposes of illegally funneling campaign money, through straw donors. Investigations into the financial activities of Mr. Liu began in August of 2013, when he was accused of illegally raising campaign funds. These investigations were able to find some irregularities on the sources of funding, for Mr. Liu, and this included undisclosed funding, and straw donors. These revelations concerning the fundraising activities of Mr. Liu began in October 2011, when the media began publishing articles, which revealed several inconsistencies, regarding the campaign funds, after interviewing approximately 100 households that were identified as having donated to the campaign funds, for Mr. Liu’s candidacy. Furthermore, 24 irregulariti es were found, and this includes donations from people who claimed that they did not donate. However, their employers claimed that they donated this money on behalf of their employees. Most of the irregularities found in the campaign money donated to Mr. Liu were connected to the business people of Asian origin. On a specific note, the money was connected to the Chinese business personalities. Political scandals are one of the major issues that politicians normally use to discrete the candidacy of their rivals[13]. By highlighting the political scandals facing their rivals, politicians normally hope that voters will no longer favor their rivals, and hence they would vote for them. Under this senatorial election, Mr. Avella hoped that by identifying the political scandals and Mr. Liu had, then voters would reject his candidacy[14]. However, Mr. Liu was able to capitalize on the fact that Avella was collaborating with the Republicans, for purposes of frustrating the democrats in the senate house. This means that Mr. Tony Avella was the sitting senator, and his position was assured, if he could not collaborate with the Republicans. In politics, collaboration with rival parties is an indication that an individual is not faithful, and loyal to the party[15]. Mr. John Liu capitalized on this weakness, and continuously identified it to the voters. However, in his defense, Mr. Avella denoted that through his collaboration, he managed to raise over 300,000 dollars, for funding the North Flushing Center[16]. This is an institution responsible for providing academic training to the students who are in New York. Mr. Avella was therefore saying that through his collaboration with the Republicans, he was able to improve the educational industry in New York. This is a key factor for the economic growth of the state of New York. This is because the institution would play a role in training medical practitioners, economists, bankers, etc[17]. Through this defense, Tony Avella was justifying his decision to work with the Republicans, despite being aligned to the Democrats. This means that Avella was separating himself from the support of the Queens Democrat, which was crucial for him to gain the nomination of the Democratic Party. Furthermore, Mr. Jo hn Lui was able to gain the support of Joseph Crowley. He was the chairman of the Queens Democratic supporters, who rallied behind him, for purposes of dethroning Mr. Tony Avella[18]. This was a crucial support base that Mr. Lui relied on, for purposes of getting support to dethrone Tony Avella. This group comprised of all races that is African Americans, Caucasians, and Asian Americans. Mr. Crowley played a crucial role in coming up with an anti-Avella campaign mechanism that was aimed at defeating Avella, and installing Mr. Liu as the new Democratic Senator of District II, of New York. However, it is important to explain that Mr. Liu was not motivated by any ideological issue, in campaigning against Mr. Avella. This was the candidate whom he supported during the last senatorial elections of the state of New York. However, his argument was that he was not loyal enough, to the ideals and principles of the Democratic Party. Furthermore, for purposes of winning the elections, there was a need of choosing an experienced and capable politician to contest against Avella in the democratic primaries. Based on this fact, race was not an issue in the choice of Mr. John Liu , by chairman Crowley. Furthermore, Mr. Liu was able to garner the support of the major trade unions in New York City, against Tony Avella. Trade Unions are very powerful political actors, and they play a significant role in ensuring the success or defeat of a candidate[19]. For example, DC 37, the largest Union of Employees in New York was able to endorse the candidacy of John Liu. The major reason for this endorsement was on the belief and attitudes of John Liu, regarding families, and issues that affect the public service employees. The executive director of the Union believed that John Liu was a strong supporter, and a true friend of working families, because he supported policies aimed at making workers to be comfortable. This means that in making their decision, DC 37 was not motivated by race, but by the issues and values that John Liu stood for[20]. He was an active supporter of the rights of workers, and working families, and this is the reason the labor union was able to endorse his candidacy. It is important to understand that DC 37 has huge members, with approximately 121,000 active members, and over 50,000 retirees. This is a huge number of voters that can affect the outcome of an election. Despite the support of the trade Unions and the Que ens Group of Democrats, Mr. Liu was still unable to win the Democratic primaries[21]. This is because Mr. Avella was still popular amongst the people of District II. This is mainly because of the social issues that the senator was advancing. These social issues touched on education, health care, employment, etc. Furthermore, the main support base of Mr. Avella was in the 26th assembly district. This included the neighborhoods of Bayside, Little Neck, Whitestone, Bay Terrace, etc. Under this region, Mr. Avella was able to lead Mr. Liu by over 1000 votes. This is a huge number of votes, considering the fact that Mr. Avella won the elections by a margin of approximately 568 votes. Furthermore, this was a district that was represented by Ed Braunstein, a congressman who was a firm supporter of Mr. Liu. This is an indication that on the ground, Mr. Avella was very popular, and the democratic leaders were unable to influence their voters, to vote for Mr. Liu. Furthermore, by looking at the ethnicity of the people who voted for Mr. Liu and Mr. Avella, it is important to deno te that race did not play a role in determining the results of the election. Majority of votes, garnered by Mr. Avella came from District 27 and 26[22]. These are districts that form a portion of the majority of the former area that Avella came from. This is an indication that Avella managed to garner votes from his loyal supporters, who were with him even when he served in the council[23]. It is important to understand that votes from these two districts comprised of 46% of the total votes, during this primaries. On the other hand, Mr. Liu won all the Districts that he represented, and the ones which neither of them represented. This also includes District 25 and 40. Through this analysis, it is important to explain that Mr. Avella main support base was district 26 and 27, of which he had represented, while serving at the council[24]. These two districts formed the largest portion of voters, and hence they contributed to the victory of Mr. Avella. Race was therefore not a factor in this election. Furthermore, it is important to understand that this was a close race, that Tony Avella won by a margin of 52.2%, against Mr. Liu who won by a margin of 47.8%[25]. Potential Contacts: For further information, on this campaign, there is a need of contacting Mr. Liu and Mr. Avella for purposes of finding their own views regarding this election. The contact address of Mr. Liu is, [emailprotected]. On the other hand, the contact address of Mr. Avella is, [emailprotected]. Conclusion: In conclusion, this election was not determined by race, but by issues that affected the community. This is because by looking at the votes cast, it was possible to denote that the candidates gained majority of votes in areas that they represented, while serving at the council. Furthermore, most of the supporters of Mr. Liu were white men, who were loyal to the Democratic Party. While Mr. Avella relied on his home support base, Mr. Liu was able to garner votes from all areas, that he represented, and other areas that neither of them represented while serving at the municipal council. The only major issue that the Queens Way democratic supporters had against Mr. Avella was based on his decision to work with the Republicans. This means that he was working against the interests of thee democrats in the house of senate. The solution was therefore to oust him, and place a Democrat who would be loyal to the party. This further is proved in the concession speech of Mr. Liu, who did not comp lain against racism in this primary election. Instead, Mr. Liu denotes that there is a need of electing true democrats, in the senatorial seats, to advance the interests of the party. By these allegations, Mr. Liu was denoting that Mr. Avella was not a true democrat, and he would not represent the interests of the party. Works Cited: Bredderman, Will. Avella Declares Victory as Liu Refuses to Concede. New York Observer. Web. 11 Dec. 2014. http://observer.com/2014/09/avella-declares-victory-as-liu- refuses-to-concede/>. Top of Form Bottom of Form Chan, Melissa, and Lisa Colangelo. John Liu Has Yet to Concede to State Sen. Tony Avella in Queens Democratic Primary Battle. NY Daily News. Web. 11 Dec. 2014. http://www.nydailynews.com/new-york/queens/john-liu-concede-state-sen-tony- avella-queens-democratic-primary-battle-article-1.1935360>. Top of Form Bottom of Form Cheney, Brendan, and Josefa Velasquez. Mapping a Victory Pattern in the Avella District | Capital New York. Mapping a Victory Pattern in the Avella District | Capital New York. Web. 11 Dec. 2014. http://www.capitalnewyork.com/article/albany/2014/09/8552365/mapping-victory- pattern-avella-district>. Top of Form Bottom of Form Lovett, Kenneth. Queens Pol Joins Albany Rebel Democrats. NY Daily News. Web. 11 Dec. 2014. http://www.nydailynews.com/news/politics/queens-pol-joins-albany-rebel- democrats-article-1.1701930>. Top of Form Bottom of Form Meriwether, Kristen. John Liu Scandal: John Liu May Lose $3 Million Over Campaign Fraud. The Epoch Times John Liu Campaign May Lose 3 Million Over Fraud Comments. Web. 11 Dec. 2014. http://www.theepochtimes.com/n3/38598-john-liu-may-lose-3-million- over-campaign-fraud/>. Top of Form Bottom of Form Remy, Richard C., and Inc Quarterly. United States Government: Democracy in Action. New York: Glencoe/McGraw-Hill, 2003. Print. Top of Form Bottom of Form Rhoades, Liz. John Liu Concedes to Incumbent Tony Avella in Queens State Senate Race. Queens Chronicle. Web. 11 Dec. 2014. http://www.qchron.com/editions/north/john- liu-concedes-to-incumbent-tony-avella-in-queens-state/article_e84c1462-3dae-11e4- 9648-1fc3fc84de5f.html>. Top of Form Bottom of Form Robinson, Alex. Avella Declared Winner of Tight Senate Race but Liu Won’t Concede. TimesLedger. Web. 11 Dec. 2014. http://www.timesledger.com/stories/2014/37/avella_web_2014_09_12_q.html>. Sutherland, Adam. Political Leaders. New York: PowerKids, 2012. Print. Top of Form Bottom of Form Tilly, Charles. Democracy. Cambridge [England: Cambridge UP, 2007. Print. [1] Sutherland, 7 [2] Remy, 4 [3] Sutherland, 21 [4] Sutherland, 33 [5] Remy, 9 [6] [7] Rhoades, 5 [8] Meriwether, 1 [9] Meriwether, 3 [10] Meriwether, 4 [11] Lovett, 6 [12] Chan and Lisa, 3 [13] Chan and Lisa, 4 [14] Lovett, 7 [15] Lovett, 9 [16] Meriwether, 6 [17] Bredderman, 5 [18] Bredderman, 6 [19] Tilly, 11 [20] Bredderman, 6 [21] Robinson, 4 [22] Cheney and Josefa, 5 [23] Cheney and Josefa, 6 [24] Cheney and Josefa, 6 [25] Cheney and Josefa, 7

The Pioneers and Cars Essay -- American History Asians Essays

The Pioneers and Cars With the popularity of movies like The Fast and the Furious and its sequel Too Fast Too Furious, import car culture has now become mainstream. What had started out as a small subset of Southern California car culture has quickly become part of American culture. In the same way hot rodding of the 50s and muscle cars of the 60s was a cultural lifestyle of the youths of that era, the import scene is now the new car culture of our generation. Car culture runs deeply in California. Hot rodders and street racers daily cruise the streets, all started from Asian Americans' love of import cars and racing. Since most Asian Americans in the late 70s and 80s drove Japanese imports, they could not compete with the much more powerful Detroit muscle cars. This resulted in a street-racing scene consisting solely of modified imports. But a lack of aftermarket parts to make the various Toyotas Hondas and Nissans go faster meant that drivers often used nitrous oxide as the best way to compete. As the competition increased, so did the speed and danger. One Asian American who had a vision to race safely also wanted to race at the local drag strip. Unfortunately the track was only reserved for V8's, Mustangs, or Cameros. Frank Choi set out to form an imports only drag race where the track turned away all the muscle cars. His vision became what is now called the Battle of the Imports, one of the most popular drag series and the first of which was started in 1990. Today there is a professional drag racing series by the National Hot Rod Association as well as the Nopi Drag Racing Association run by an aftermarket company out of Atlanta called Nopi. Some of the best and most popular import ... ...t is known today as the import culture or import scene. It is a set of people who challenged the norms and did what couldn't be done. Nobody thought a front wheel drive car could do the quarter mile in 11 seconds, 10 seconds, 9 seconds and then, 8 seconds. Today front wheel drive drag cars can do 8 second passes. I look to them for inspiration for what I would like my car to be in the future. I hope that I can achieve as much as they have done as the underdog, as an entrepreneur, and doing what they most loved. In an import world dominated by Asian Americans, the scene today has no color lines. It began from Asian American culture's love for cars and wanting to race to proving you don't need a V8 to be fast. As time goes by, the industry will grow and cars will get even faster. Props to the pioneers that wouldn't be denied the chance to do what they love. The Pioneers and Cars Essay -- American History Asians Essays The Pioneers and Cars With the popularity of movies like The Fast and the Furious and its sequel Too Fast Too Furious, import car culture has now become mainstream. What had started out as a small subset of Southern California car culture has quickly become part of American culture. In the same way hot rodding of the 50s and muscle cars of the 60s was a cultural lifestyle of the youths of that era, the import scene is now the new car culture of our generation. Car culture runs deeply in California. Hot rodders and street racers daily cruise the streets, all started from Asian Americans' love of import cars and racing. Since most Asian Americans in the late 70s and 80s drove Japanese imports, they could not compete with the much more powerful Detroit muscle cars. This resulted in a street-racing scene consisting solely of modified imports. But a lack of aftermarket parts to make the various Toyotas Hondas and Nissans go faster meant that drivers often used nitrous oxide as the best way to compete. As the competition increased, so did the speed and danger. One Asian American who had a vision to race safely also wanted to race at the local drag strip. Unfortunately the track was only reserved for V8's, Mustangs, or Cameros. Frank Choi set out to form an imports only drag race where the track turned away all the muscle cars. His vision became what is now called the Battle of the Imports, one of the most popular drag series and the first of which was started in 1990. Today there is a professional drag racing series by the National Hot Rod Association as well as the Nopi Drag Racing Association run by an aftermarket company out of Atlanta called Nopi. Some of the best and most popular import ... ...t is known today as the import culture or import scene. It is a set of people who challenged the norms and did what couldn't be done. Nobody thought a front wheel drive car could do the quarter mile in 11 seconds, 10 seconds, 9 seconds and then, 8 seconds. Today front wheel drive drag cars can do 8 second passes. I look to them for inspiration for what I would like my car to be in the future. I hope that I can achieve as much as they have done as the underdog, as an entrepreneur, and doing what they most loved. In an import world dominated by Asian Americans, the scene today has no color lines. It began from Asian American culture's love for cars and wanting to race to proving you don't need a V8 to be fast. As time goes by, the industry will grow and cars will get even faster. Props to the pioneers that wouldn't be denied the chance to do what they love.

The Causes of the American Revolution Essay -- Essays on American Revo

The American Revolution began for many reasons, some are; long-term social, economic, and political changes in the British colonies, prior to 1750 provided the basis for and started a course to America becoming an independent nation under it's own control with its own government. Not a tyrant king thousands of miles away. A huge factor in the start of the revolution was the French and Indian War during the years of 1754 through 1763; this changed the age-old bond between the colonies and Britain, its mother. To top it off, a decade of conflicts between the British rule and the colonists, starting with the Stamp Act in 1765 that eventually led to the eruption of war in 1775, along with the drafting of The Declaration of Independence in 1776. Originally the fighting between Britain and France began in 1754 with a quarrel in North America. It had two different names. In America it is known as the French and Indian War. In Britain and Europe it is known as the Seven Years? War, because the fighting lasted from 1756 to 1763. A result of the French and Indian war was a British decision to reconsider its relationship with its colonies. Prior to the French and Indian War, Britain had loosely controlled its colonies. British leaders regarded the colonial government as inferior. As long as only a few serious conflicts between Britain and America occurred, the British government permitted colonial assemblies to oversee the royal governors and to pass new laws that suited to the needs of the colonists. In addition, the British did not always enforce their laws in the colonies. For example, the British Customs Service, which was unproductive, understaffed, and open to corruption, did not enforce the Molasses Act of 1733. British leaders did not insist on strict enforcement of this tax or other commercial duties because thriving American trade was making Britain very wealthy and powerful nation. British statesman and political theorist Edmund Burke, a orator who successfully championed many human rights and causes by bringing people to attention through his moving speeches. Described his country?s policies toward the colonies as ?salutary neglect? because he believed their leniency was actually beneficial. As a result of this salutary neglect, the colonists developed a political and economic system that was virtually independent. They were loyal, although somewhat... ... Townshend duties on certain imported goods. Indeed, American patriots used tar and feathers to wage a war of intimidation against British tax collectors. These were the actions that made our country leap towards a revolution and eventually make it free. As the first line of the constitution says ?We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.?, and this selection along with the rest of the constitution still stands today and has not been changed or altered since it was made. Works Cited Carroll, Andrew, Letters for a Nation, Broadway New York, 1997 Gottschalk, Louis. "Cause of Revolution." Schenckman Publishing Company, Inc.: Cambridge, 2011. "American Revolution" Wikipedia https://en.wikipedia.org/wiki/American_Revolution Olsen, Keith W., et al. An Outline of American History. Web. 20 July 2015. http://202.194.48.102/englishonline/world/AmericanStudies/Am-history/index.asp The Causes of the American Revolution Essay -- Essays on American Revo The American Revolution began for many reasons, some are; long-term social, economic, and political changes in the British colonies, prior to 1750 provided the basis for and started a course to America becoming an independent nation under it's own control with its own government. Not a tyrant king thousands of miles away. A huge factor in the start of the revolution was the French and Indian War during the years of 1754 through 1763; this changed the age-old bond between the colonies and Britain, its mother. To top it off, a decade of conflicts between the British rule and the colonists, starting with the Stamp Act in 1765 that eventually led to the eruption of war in 1775, along with the drafting of The Declaration of Independence in 1776. Originally the fighting between Britain and France began in 1754 with a quarrel in North America. It had two different names. In America it is known as the French and Indian War. In Britain and Europe it is known as the Seven Years? War, because the fighting lasted from 1756 to 1763. A result of the French and Indian war was a British decision to reconsider its relationship with its colonies. Prior to the French and Indian War, Britain had loosely controlled its colonies. British leaders regarded the colonial government as inferior. As long as only a few serious conflicts between Britain and America occurred, the British government permitted colonial assemblies to oversee the royal governors and to pass new laws that suited to the needs of the colonists. In addition, the British did not always enforce their laws in the colonies. For example, the British Customs Service, which was unproductive, understaffed, and open to corruption, did not enforce the Molasses Act of 1733. British leaders did not insist on strict enforcement of this tax or other commercial duties because thriving American trade was making Britain very wealthy and powerful nation. British statesman and political theorist Edmund Burke, a orator who successfully championed many human rights and causes by bringing people to attention through his moving speeches. Described his country?s policies toward the colonies as ?salutary neglect? because he believed their leniency was actually beneficial. As a result of this salutary neglect, the colonists developed a political and economic system that was virtually independent. They were loyal, although somewhat... ... Townshend duties on certain imported goods. Indeed, American patriots used tar and feathers to wage a war of intimidation against British tax collectors. These were the actions that made our country leap towards a revolution and eventually make it free. As the first line of the constitution says ?We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defense, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.?, and this selection along with the rest of the constitution still stands today and has not been changed or altered since it was made. Works Cited Carroll, Andrew, Letters for a Nation, Broadway New York, 1997 Gottschalk, Louis. "Cause of Revolution." Schenckman Publishing Company, Inc.: Cambridge, 2011. "American Revolution" Wikipedia https://en.wikipedia.org/wiki/American_Revolution Olsen, Keith W., et al. An Outline of American History. Web. 20 July 2015. http://202.194.48.102/englishonline/world/AmericanStudies/Am-history/index.asp

Humanistic and Psychodynamic Essay

Abraham Harold Maslow- Humanistic Approach Humanistic is the psychology study of how the human works as a whole. This studies the uniqueness of the person through their behaviour. Rather than just observing the humans behaviour, humanistic psychologists try to study the humans behaviour first person rather than just observing. Meaning they try to understand the situation and the emotional feelings the person is going through for them to have that specific type of behaviour, they try to understand the behaviour of the person by looking at it from their perspective. Humanistic is a way of thinking and is an ability to solve our own personal problems. This meaning to focus on our own perspectives, experiences, thoughts, self-image and feelings to understand an individual. People can be capable of self-development and their own self-improvement. We have our own choices on what we choose to do and how we chose to take out this option. We chose how we want to behave and whether it’s right or wrong i.e. breaking the law. An i ndividual chosen whether they want to break the law, knowing full well of the consequences. This is called free will; we have the right to choose what we want to do and how we want to behave. The court of law follows this principle because you know whether you have done right or wrong and there is no one to blame, except yourself, because you chose to behave that way. Abraham Harold Maslow was the first psychologist to create the ‘human hierarchy of needs’ which explains the different level that an individual has to move from throughout life. This hierarchy changes from one level to another and each level has its own specific needs. Most psychologist before Maslow had been concerned with the abnormal and the ill, he convinced and persuaded people to start acknowledging people’s basic needs before addressing them as having higher needs or being ill. Firstly on Maslow’s hierarchy he started with the basic needs of a person such as food, water, sleep etc. then lead to the physical needs of an individual. The highest needs of an individual are ‘self-actualization’ which is realising who you are as an individual and knowing your own moti vations. Not many people get to the self-actualization for many reasons, being that they didn’t get through the different levels of the hierarchy or because they think that they can skip the rest of the  levels, thinking that they know their own self-fulfilment etc. These hierarchies have five different levels of needs. Maslow’s level of human needs started with physiological which is basic survival, understanding the function of the living organism. Which is what an individual needs, their basic needs i.e. water, sleep, breathing and sex. Then safety which is basic need again and feeling secure. For example, freedom from danger, risks or injuries whether at employment, home or doing everyday activities. Love and belonging is the next need which is the emotional level/need. Meaning to understand what love is and what it feels like to belong, dependent on being part of a family or understanding what it is like to love through friendship or sexual relationships. Esteem is the fo urth need, which is respect and recognition. Understanding what your personal goals are in life and what you can achieve throughout life dependent on yourself respect and respect for one another. The final level is self-actualization which is what makes you who you are as an individual, realise your own potentials in life. Also, realising your own self-fulfilment and person growth from peak experiences. Everyone as an own personal desire to move up the hierarchy table towards self-actualization, although their progress is often disruptive by failing to meet the low level needs. As an example if someone doesn’t show love or feel loved then they won’t be able to succeed through the love and belonging section, if they’re brought up in an abusive home this would affect the low level safety so they would be decreasing in the levels. Only remarkable people are most likely to reach the highest level, self-actualization. Maslow’s theory was the best type of motivation for an individual, he proposed he hierar chy of needs in his paper â€Å"a theory of Human Motivation†. Hans J Eysenck and Otto Gross approach to Psychodynamic Hans is a psychologist famous for his work on intelligence and personality. Eysenck claims that Freudian theories can be falsified, also Gross claims that Freud’s theories are scientific but have been proven wrong so which he say is simply â€Å"bad science†. Psychoanalyst tends to only accept YAVIS patients for treatment, YAVIS means young, attractive, verbal, intelligent and successful. This is because YAVIS patients are more likely to recover rather than mentally unstable patients. When the criticism of frauds approach happened was because Gross and Freud were in a disagreement on the  subjects of repression, sublimation and perversion. The meaning of repression is to control and resist what you would want. Sublimation is doing things in an acceptable and respectful manner and perversion is far from normal for example being abnormal. They disagreed on Freud’s theory because they believe that the patients should be capable of feelings and having their freedom also they shouldn’t be forced to do something that they do not want to do. Both psychologists argued that Freud got too involved and attached with his patients because Freud was there 7 days a week. Sigmund Freud, Psychodynamic Approach to Psychology Freud was the founder of psychodynamic approach to psychology; this is because he created a new approach to understanding how the human works and the human individual personality. Freud’ theory was the conscious and unconscious mind, he believed that behaviour and personality derives from the constant and unique interaction of conflicting psychological forces that operate at three different levels of awareness. The three different levels are conscious mind, preconscious mind and unconscious mind. Conscious mind includes everything that we are aware, every single moment. Preconscious mind represents ordinary memory. Unconscious mind reservoirs our feelings, thoughts, urge and memories that are outside out conscious awareness. The theory of the conscious and unconscious mind is done to show our feelings, motives and decisions which are actually influenced by previous/past experiences, which are stored in the pre-conscious and instincts from the unconscious. Freud later made a structural model of the mind which was called ID, EGO and SUPEREGO. The ID, EGO and SUPEREGO link to the conscious, pre-conscious and unconscious mind. ID is the unconscious, EGO is the conscious and SUPEREGO is the pre-conscious and unconscious mind. Although these are not physical areas within the brain they’re the process of important mental functions. Explanation of each stage is; ID is driven by pleasure principles which strive us for immediate needs and desires, meaning that the person would be wanting things. Although the ID will try to resolve the tension created by pleasure. EGO and SUPEREGO, EGO is something that is developed through ID in the early stages of life, EGO is the component of your personality that deals with reality whereas SUPEREGO is developed a little later as it controls your guilt. For example, if someone wanted a  new pair of shoes ID would kick in because the desire to have them shoes would rise, whereas EGO would have to face reality and realise that you might not have the money to get the shoes then SUPEREGO controls the guilt so then you would start regretting buying the shoes if for instants a family relatives birthday was coming up and now you don’t have the money. EGO works on a reality principle meaning that it wants to please the ID but in a socially and realistic way, which some people deem as unacceptable. The reality principle contemplates the positive and negatives of an action depending on what it decides, it will either act upon the decision or completely abandon it. SUPEREGO is the basic rules and standards for good behaviour. The behaviours included would be those approved by parents and those in authority. The SUPEREGO goal is to improve and civilize our behaviour; it tries to supress all the unacceptable urges that come from the ID. Fraud’ theory claims that the key to a healthy personality is a balance between the ID, EGO and SUPEREGO. Carl Ransom Rogers, Self-Actualization Again, the humanistic approach is how we look at an individual as a whole observing their behaviour and personality. Rogers was a psychotherapist, which is someone who treats people with mental disorders through psychology rather than medical means. After years of work, Rogers compiled the Self-actualization theory which is the realisation of fulfilment of one’s talents and potentials. Rogers says that people have two basic needs which are positive regard and self-worth. Positive regard is a sense of acceptance from other people and self-worth is feeling adequate. Our feelings of self-worth are important both to psychological health and we can achieve goals and ambitions in life to achieve self-actualization. Rogers’s theory is that the individual is responsible for their own happiness and should not look towards others for it. He believed that a person is born with the desire to be and achieve the best they possibly can. Rogers’s overall theory is about feeling good and mentally healthy therefore meaning a person is cable of resolving their own problems without looking towards others. His therapy was ineffective to those who were unconfident, unhappy and had a lack of self-esteem. So he studied on clients opposite to this, clients who were confident, happy and have a high level of self-esteem. His theory was known as ‘Rogerian Counselling’ which was only effective on healthy minded  people which means it did not work on mental and physically damaged clients this only increased emotional problems such as depression, also the theory was more successful on children and young people. The theory key was communication, if the client wasn’t fully communicating with Rogers it would not work, this proved the therapy ineffective to people with phobias. In conclusion Rogers theory of self-actualization teaches people to become self-sufficient upon their own actions rather than seeking it from other people. This proved that people naturally desire to be accepted regardless of what they do, however the majority of people will only accept them dependent on whether or not they want to. Rogers self-actualization tries to help people understand their full potential and what they can achieve, also seek happiness for themselves without looking towards others for it. His theory helps people become more happier about themselves rather than looking for acceptance and happiness from others.

Medicaid Essay Essay

As I understood Medicaid are those personal cares services which are fundamental, non-acute services provided to facilitate recipients who require assistance with the activities of daily living to remain in their home or community, maintain their current health status and prevent, delay, or minimize deterioration of their condition. Personal care services are intended to supplement care provided by a recipient’s family or primary caregiver, not replace it. Services may be provided in the home or in setting outside the home, when necessary. The government took an active role in the economy during the 1960’s and 1970’s. In order to stimulate the economy, they ran annual budgets in a conscious attempt to spend more than they collected in revenue. Spending, inflation, and budget deficits were viewed as calculated efforts in expanding the economy. As a result this application Medicaid was created in 1965. Medicaid is a social program which provides health and medical assistance to families with low incomes and resources. Medicaid is funded by both the Federal Government and individual states. Each state is responsible for developing its own guidelines which must include: legibility, amount of services to be available, rate of payments for services, and administering its own programs. These conditions vary from state to state and are subject to change on a yearly basis. The qualifications of Medicaid recipients may differ according to each state’s guidelines Medicaid is the largest program run by the Federal Government and states that assists low income families that can not otherwise afford the high costs of health care. Medicaid pays for more services for which Medicare does not. Medicaid rules vary depend on each state. Medicaid information is accessible at your local district social services, interests or Department of Human Services Offices. In many states, Medicaid covers services and costs Medicare do not cover, including prescription drugs, diagnostic and  preventive care and eyeglasses. In some states, Medicaid charges consumers small amounts for certain services. In New England, for example the deficits are causing government directors to turn to cuts in many critical areas, including health department budgets. The states are in the point of making difficult decisions that will certainly have lethal affects on the health care system. The Congress should support short term fiscal relief to help the state through this budget crisis. Through fiscal year in 2003 Budget Ax hit Medicaid for second time, approximately every state has targeted health insurance programs for the poor, elderly and disabled to balance sever budget deficits, and two thirds of those states are on their second round of such cuts. One of the reason states are targeting Medicaid programs for cuts, is because health care programs are the most likely to be over budget. A proposition of eliminating health care coverage for about 300,000 low income parents by lowering the eligibility sill from 100% of the poverty level to 61% was held in California. Also New Jersey has started the phase out conscription for stumpy profits parents in the state’s joint Medicaid. Tennessee has already implemented changes that will abolish health care treatment for between 160,000 and 250,000 adults and children. Oklahoma lawmakers have accepted cuts to Medicaid that will quickly cause about 80,000 children, adults, seniors, and disabled people to be dropped from coverage, as well as near elimination of the state’s plan. More than one quarter of adult Medicaid enrolls have at least one chronic condition. They often finish taking conflicting medications. Florida is a good example of heavily touted cost savings are proving elusive in several states that have tried the approach. There are so many poor and disabled people on Missouri’s Medicaid program that would chip in for their medical costs under one money saving measure proposed by Governor Bob Holden. He recommended $280 million in budget cuts and savings and a part of it to changes related to the Medicaid health insurance program. Most of the Missouri’s Medicaid recipients do not pay for doctor’s visits, although many do pay co payments on prescription drugs. The Missouri Medicaid Program  provides health care access to low income people who are 65’s or over, blind, disabled, or members of families with dependent children. The Missouri Medicaid program is jointly financed by the federal government and Missouri State Government, and is administered by the State of Missouri, charged with administration of the Medicaid program is the Division of Medical Services, a division within the Department of Social Services. The state also has a limited medical assistance program which is funded with General Revenue and Blind Pension funds. In Washington, said that two thirds of the states are cutting Medical benefits, increasing co payments, restricting eligibility or removing poor people from the rolls because of soaring costs and plunging revenues. A new survey of all fifty states, finds that 16 are cutting Medicaid benefits, fifteen are restricting or reducing eligibility and four are increasing the co payments charged to beneficiaries. Medicaid provides health care for more than 40 million people, at an annual cost of more that $250 billion. The federal government and the states share cost, which rose 13 percent in the last fiscal year, the biggest increase. Washington State and Oregon took pride in expanding Medicaid and other health programs a decade ago, but now are wrestling with the unlikable alternative of whether to cut benefits or end legibility for some recipients. In California, proposed cutbacks that would remove nearly 500,000 low income parents from Medicaid, and state officials say even more saving will be needed. New Jersey is curtailing coverage for low income parents, by stridently dropping the greatest profits for new applicants. In Connecticut, the governs, recently planned eliminating coverage for thousands of parents in households with incomes from 100 percent to 150 percent of the deficiency level. States are giving some flexibility in providing coverage to its needy citizens because of the cost of the Medicaid program is shared by the state and federal governments. An individual who is chosen in South Carolina is not necessarily eligible in another state. South Carolina pays its physicians among the lowest Medicaid fees in the country, which is especially hard on doctors who treat a high proportion of patients who are enrolled in the program. Medicaid is already the largest and the fastest  growing element of most state budgets. This had made it a prime target of cost cutting efforts that nearly every states is now undertaking to make up for large budget shortfalls. Some states like South Carolina, have included, Medicaid cuts as part of across the board spending reductions. Others, such as Indiana and Illinois, have specifically targeted their Medicaid programs for reduction of hundreds of millions of dollars. There are many reasons for variation in Medicaid coverage and expenditures, these variations incentives that are inherent in the federal matching formula. But they also reflect a state’s ability to pay for these services, its political philosophy toward welfare families, and its recent efforts to expand coverage to pregnant women and children. The states make different decision with regard to coverage and benefits in both acute and long term care. Medicaid financed together by the federal government and the states, is the major foundation of health care funding for the low profits population in the United States. While states have considerable flexibility within federal guidelines, Medicaid programs differ across states in the numbers of community they cover and the amounts they splurge on services.

Nokia’s Mission Statement

NokiaNokia’s Interim Report (2013) showed a decline in the first quarter for group net sales, device and services net sales and networks net sales. Therefore, it comes as no surprise that Nokia’s mission statement places a strong emphasis on shareholder value and social responsibility to increase the company’s stronghold within its industry.Shareholder ValueIn order to gauge the company’s performance in these two areas, there are a couple of specific indicators that Nokia is looking for. Shareholder value is increased through the success of the business. Nokia gives four areas that will become the primary focus of each of the business areas and gauge its success. These areas are: (1) leading and winning in mobile devices, (2) growing consumer internet services, (3) accelerating adoption of business solutions and (4) leveraging scale and transforming solutions in infrastructure (Grant, 2010, p. 24). This focus in these business areas allows for Nokia to inc rease shareholder value through a strong business strategy.Nokia also wants to strengthen their strategic capabilities in the areas of: (1) consumer understanding, (2) brand recognition, (3) technology and architecture and (4) channels and supply chain (Grant, 2010). This will also help to increase shareholder value by allowing for a competitive advantage when dealing with the above business areas.Social ResponsibilityNokia also wants to focus on their social responsibility as a mediator between the unconnected and connected. They envision a world where everyone is connected and allow everyone to feel close to what matters to them. I believe that they can gauge this through the same manner they gauge shareholder value. Essentially, Nokia’s business strategy will fulfill their  social responsibility of connecting people. Leading the industry in mobile devices, Internet services, business solutions and solution infrastructure will all help connect people throughout the world. MissionWith the new Nokia Lumia reaching number four on the list of largest smartphone brands in the USA, one can say that Nokia’s mission is working on increasing the connectivity amongst people through their smartphones (Shah, 2013). However, the company as a whole is not doing so well. With all their sales dropping, the only thing that is increasing is the sale of their Nokia Lumia. Even at the number four spot, Nokia only holds a measly 4.1% of the smartphone industry in the US, and their overall sales are declining (Shah, 2013). Therefore, I would say they are not doing a very good job at fulfilling their mission statement. If Apple had the same mission statement, leading the sales of smartphones in the US at a whopping 33.7%, the statement would be more accurate in saying that they plan to connect people around the world and lead the industry.RecommendationIn order to improve the mission statement, I believe that Nokia should add more tangible short-term goals to boost morale. Short-term wins not only boost morale, but also provide more attainable objectives to satisfy shareholders. Therefore, instead of stating that Nokia plans to, â€Å"Lead and win in mobile devices,† they can state that Nokia will, â€Å"increase the smartphone market value partnering with Android AND Microsoft to expand Nokia’s global reach.† Providing short-term wins that are not as broad as Nokia’s current mission statement will help also strengthen the company’s brand and make them a stronger company as a whole. Overall, Nokia is doing well within the smartphone realm, and losing in everything else. It is either time that they specialize in a specific industry (smartphones), or take the market by storm with something that has not been offered before. Only the future will tell, and the mission statement is what will reflect these plans. Nokia’s Mission Statement NokiaNokia’s Interim Report (2013) showed a decline in the first quarter for group net sales, device and services net sales and networks net sales. Therefore, it comes as no surprise that Nokia’s mission statement places a strong emphasis on shareholder value and social responsibility to increase the company’s stronghold within its industry.Shareholder ValueIn order to gauge the company’s performance in these two areas, there are a couple of specific indicators that Nokia is looking for. Shareholder value is increased through the success of the business. Nokia gives four areas that will become the primary focus of each of the business areas and gauge its success. These areas are: (1) leading and winning in mobile devices, (2) growing consumer internet services, (3) accelerating adoption of business solutions and (4) leveraging scale and transforming solutions in infrastructure (Grant, 2010, p. 24). This focus in these business areas allows for Nokia to inc rease shareholder value through a strong business strategy.Nokia also wants to strengthen their strategic capabilities in the areas of: (1) consumer understanding, (2) brand recognition, (3) technology and architecture and (4) channels and supply chain (Grant, 2010). This will also help to increase shareholder value by allowing for a competitive advantage when dealing with the above business areas.Social ResponsibilityNokia also wants to focus on their social responsibility as a mediator between the unconnected and connected. They envision a world where everyone is connected and allow everyone to feel close to what matters to them. I believe that they can gauge this through the same manner they gauge shareholder value. Essentially, Nokia’s business strategy will fulfill their  social responsibility of connecting people. Leading the industry in mobile devices, Internet services, business solutions and solution infrastructure will all help connect people throughout the world. MissionWith the new Nokia Lumia reaching number four on the list of largest smartphone brands in the USA, one can say that Nokia’s mission is working on increasing the connectivity amongst people through their smartphones (Shah, 2013). However, the company as a whole is not doing so well. With all their sales dropping, the only thing that is increasing is the sale of their Nokia Lumia. Even at the number four spot, Nokia only holds a measly 4.1% of the smartphone industry in the US, and their overall sales are declining (Shah, 2013). Therefore, I would say they are not doing a very good job at fulfilling their mission statement. If Apple had the same mission statement, leading the sales of smartphones in the US at a whopping 33.7%, the statement would be more accurate in saying that they plan to connect people around the world and lead the industry.RecommendationIn order to improve the mission statement, I believe that Nokia should add more tangible short-term goals to boost morale. Short-term wins not only boost morale, but also provide more attainable objectives to satisfy shareholders. Therefore, instead of stating that Nokia plans to, â€Å"Lead and win in mobile devices,† they can state that Nokia will, â€Å"increase the smartphone market value partnering with Android AND Microsoft to expand Nokia’s global reach.†Providing short-term wins that are not as broad as Nokia’s current mission statement will help also strengthen the company’s brand and make them a stronger company as a whole. Overall, Nokia is doing well within the smartphone realm, and losing in everything else. It is either time that they specialize in a specific industry (smartphones), or take the market by storm with something that has not been offered before. Only the future will tell, and the mission statement is what will reflect these plans.