Classic Airline's Marketing Problems Research Paper

Classic Airlines Marketing Problems - Research Paper ExampleThe researcher states that if one look towards the marketing strategy of an organization then there may be a product, price, promotion, distribution, marketing research, sales and advertisements of the merchandise, which can be some of the most effective strategies. Strategy is more come to with effectiveness rather than efficiency and it is the process of analyzing the environs and designing the fit between the organization, its resource and objectives and the environment. Classic Airlines was considered to be fifth cock-a-hoopst airline corporation in the world. It has a fleet of about 375 jets that operates in about 240 cities. It has over 2300 flights daily. It has spent about 25 years from inception and has occupied a large segment of the market and has grown like anything. It has employee strength of about 32,000 employees and earned about $10 one million million on a sale of about $8.7 billion. Though Classic Air lines is a profitable organization in recent years it is struggling with the increase in cost and reduced customer confidence. Classic Airlines has been direct for last 25 years in the airline industry. It was a profitable business but in recent times it has started facing challenges regarding waning customer confidence and rising cost particularly of supply and labor. The loyal customer seems to lose confidence and the other customers who used to travel frequently have started to be less frequent with Classic Airlines. This was a huge setback for them in terms of revenue. While dismission through the data one can see that for several months in the year 2003 and 2004, the company was tally at a loss.